Ethical and social marketing in Asia : incorporating fairness management

Author(s)

• Nguyen, Bang
• Rowley, Chris

Bibliographic Information

Ethical and social marketing in Asia : incorporating fairness management

edited by Bang Nguyen, Chris Rowley

（Elsevier Asian studies series）

Elsevier, c2015

Note

Includes bibliographical references and index

Details

• NCID: BB28272391
• ISBN:
  • 9780081000977
• LCCN: 2014952990
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam
• Pages/Volumes: xxvi, 309 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.80095
• Subject Headings:
  • LCSH : Social marketing -- Asia
  • LCSH : Social marketing -- Asia -- Case studies
  • LCSH : Marketing -- Moral and ethical aspects -- Asia
  • LCSH : Marketing -- Moral and ethical aspects -- Asia -- Case studies
• Parent Bibliography ID:
  • BB21577175