MKTG 12 : principles of marketing

Author(s)

• Lamb, Charles W.
• Hair, Joe
• McDaniel, Carl D.

Bibliographic Information

MKTG 12 : principles of marketing

Charles W. Lamb, Joe F. Hair, Carl McDaniel

Cengage Learning, c2019

Student ed

Access to Electronic Resource 1 items

• MKTG12 principles of marketing

  c2019.

  Maruzen eBook Library

Note

"Student edition, now with Mindtap"--Cover

"4LTR Press"--Spine

Includes bibliographical references and index

Details

• NCID: BB28282136
• ISBN:
  • 9781337407588
• LCCN: 2017954064
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 410, [38] p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing