Conducting focus groups : for business and management students

著者

• Oates, Caroline
• Alevizou, Panayiota J.

書誌事項

Conducting focus groups : for business and management students

Caroline Oates & Panayiota J. Alevizou

（Mastering business research methods）

SAGE, 2018

注記

Includes bibliographical references (p. [81]-86) and index

内容説明・目次

内容説明

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

目次

Chapter 1. Introduction Chapter 2. Understanding Focus Groups Chapter 3. Basic Components of Focus Groups Chapter 4. Conducting Focus Groups Chapter 5. Examples of Focus Groups Chapter 6. Conclusions

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詳細情報

• NII書誌ID(NCID): BB28339845
• ISBN:
  • 9781473948211
• LCCN: 2017938616
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: x, 90 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.83
  • LCC : HD30.4
• 件名:
  • LCSH : Business -- Research -- Methodology
  • LCSH : Management -- Research -- Methodology
  • LCSH : Focus groups
• 親書誌ID:
  • BB19503369