The role of familiarity and knowledge in consumer behavior

著者

• Park, C. Whan
• Sheth, Jagdish N.
• Sujan, Mita
• Brucks, Merrie
• Rao, Akshay

書誌事項

The role of familiarity and knowledge in consumer behavior

volume editor, Mita Sujan ; contributors, Merrie Brucks, Akshay Rao

（Legends in consumer behavior, . C. Whan Park / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2019

• : HB

注記

ISBN for subseries "C. Whan Park": 9789352808236

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB28378370
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xlvi, 337 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.8342
• 件名:
  • LCSH : Park, C. Whan
  • LCSH : Consumer behavior
• 親書誌ID:
  • BB16090295