Tourism events in Asia : marketing and development
著者
書誌事項
Tourism events in Asia : marketing and development
（Routledge advances in event research series）
Routledge, 2019
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.
Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.
Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
目次
Introduction Part 1: Tourism Events: Marketing Approaches in Asia 1. Event Tourism in Asian Context 2. Tourism Events in South Asia: Brief Profiling with Cultural Celebrations Part 2: Tourism Festivals and Marketing 3. Creating New Event Opportunities and Re-Creating Old Events in an Innovative Way: Case Study of Hadoti Region Anukrati Sharma 4. Role of Ethnic Cultural Events to Build an Authentic Destination Image: A case of 'Pohela Boishakh' in Bangladesh Part 3: Tourism Festivals and Socio-economic Development 5. Malana Heritage Village: The Gateway for Great Tourism Events Part 4: Tourism Festivals and Information Technology Chapter 6. Role of Information and Communication Technology in Marketing and Promoting Tourism Events of Rajasthan Part 5: Tourism Festivals and Media 7. Social Media Impact on Tourism Events: A case study in Jordan 8. Effectiveness of Social Media Sharing on Tourism Event Choice 9. The Roles of Social Media in the Promotion of Traditional Cultural Tourism Events in Indonesia Part 6: Tourism Festivals and Typologies 10. Prominent and Innovative Tourism Events in Peninsular Malaysia Part 7: Tourism Festivals and National Identity 11. National Identity and Dark Tourism: Symbolising the 'Omor Ekushey February' Part 8: Resistance to Tourism and the Prevention of the Commodification of Culture 12. Anti-Tourism Against the Commodification of Culture: Varf Chal (Pour Snow in Pit) / Zan Shahi (Kingdom of Women) Ceremonies in the North of Iran Part 9: Tourism Festivals and Architectural Landscape 13. Visitor Routes in Old City of Damascus with Implications and Strategies for Improvements Part 10: Tourism Festivals of Asia from Europe Perspective 14. Northern Tourism: A Comparative Analysis of the National Parks of the Northern Territories of Canada and the Arctic regions of Sakha Republic (Yakutia)
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