Healthcare marketing : a case study approach

Author(s)

• Cellucci, Leigh W.
• Wiggins, Carla
• Farnsworth, Tracy J.

Bibliographic Information

Healthcare marketing : a case study approach

Leigh W. Cellucci, Carla Wiggins, Tracy J. Farnsworth

（Gateway to healthcare management）

Health Administration Press , , c2014

• : pbk

Note

Includes index

Details

• NCID: BB28451426
• ISBN:
  • 9781567936056
• LCCN: 2013027147
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.,Arlington, Va. Association of University Programs in Health Administration
• Pages/Volumes: xxii, 227 p.
• Size: 26 cm
• Classification:
  • DC23 : 362.1068/8
  • LCC : RA410.56
  • DC23 : 362.10688
• Subject Headings:
  • LCSH : Medical care -- Marketing -- Case studies
  • LCSH : Health services administration -- Case studies
• Parent Bibliography ID:
  • BB28264134