Healthcare marketing : a case study approach

著者

• Cellucci, Leigh W.
• Wiggins, Carla
• Farnsworth, Tracy J.

書誌事項

Healthcare marketing : a case study approach

Leigh W. Cellucci, Carla Wiggins, Tracy J. Farnsworth

（Gateway to healthcare management）

Health Administration Press , , c2014

• : pbk

注記

Includes index

• NII書誌ID(NCID): BB28451426
• ISBN:
  • 9781567936056
• LCCN: 2013027147
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.,Arlington, Va. Association of University Programs in Health Administration
• ページ数/冊数: xxii, 227 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 362.1068/8
  • LCC : RA410.56
  • DC23 : 362.10688
• 件名:
  • LCSH : Medical care -- Marketing -- Case studies
  • LCSH : Health services administration -- Case studies
• 親書誌ID:
  • BB28264134