Mapping out marketing : navigation lessons from the ivory trenches

Author(s)

• Hill, Ronald Paul
• Lamberton, Cait
• Swartz, Jennifer

Bibliographic Information

Mapping out marketing : navigation lessons from the ivory trenches

edited by Ronald Hill, Cait Lamberton and Jennifer Swartz

（A Gower book）

Routledge, 2018

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB28451801
• ISBN:
  • 9781138082229
• LCCN: 2018014783
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvii, 193 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BB21960782