Omnichannel retail : how to build winning stores in a digital world

著者

書誌事項

Omnichannel retail : how to build winning stores in a digital world

Tim Mason with Miya Knights

Kogan Page, 2019

  • : hardback

大学図書館所蔵 件 / 全1件

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注記

"Foreword by Sir Terry Leahy"--On cover

Includes index

内容説明・目次

内容説明

FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

目次

  • Chapter - 00: Introduction
  • Chapter - 01: The digital imperative
  • Chapter - 02: Analogue learnings
  • Chapter - 03: Loyalty is dead
  • Chapter - 04: Your location in the physical world
  • Chapter - 05: The digitally augmented store
  • Chapter - 06: Mobile makeover
  • Chapter - 07: Data-based retailing
  • Chapter - 08: Performance marketing
  • Chapter - 09: The importance of e-commerce
  • Chapter - 10: New media, new content
  • Chapter - 11: Lessons learned
  • Chapter - 12: Index

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