Base of the Pyramid 3.0 : sustainable development through innovation & entrepreneurship
著者
書誌事項
Base of the Pyramid 3.0 : sustainable development through innovation & entrepreneurship
(A Greenleaf Publishing book)
Routledge, 2017
- : hbk
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
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  オランダ
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注記
Includes bibliographical references and index (p. [208]-215)
First published 2015 by Greenleaf publishing limited
内容説明・目次
内容説明
For well over 4 billion people - approximately 60% of all humanity - annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and "social business", and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Caneque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven't worked and propose new objectives and ways of working to formulate more sustainable solutions.
The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem.
Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
目次
Prologue: Defining the path towards a BoP 3.0 Stuart L. HartIntroduction. Lessons learned: Moving the inclusive business agenda forward Fernando Casado CanequePart 1: BoP vision and capability: The importance of purpose and culture1. The importance of vision and purpose for BoP business developmentUrs Jager and Vijay Sathe2. Building inclusive markets from the inside outTashmia IsmailPart 2: The role of engagement, participation and bottom-up innovation3. Participatory market research for BoP innovation Aline Kramer, Christina Tewes-Gradl and Claudia Knobloch4. Open innovation and engagement platforms for inclusive business design Fernando Casado CanequePart 3: Building ecosystems for inclusive business5. Bridging the pioneer gap: Financing the missing middle Nicolas Chevrollier and Myrtille Danse6. Creating an innovation ecosystem for inclusive and sustainable business Priya Dasgupta and Stuart L. HartPart 4: Market access for all: Solving the distribution challenge7. The last mile: A challenge and an opportunity Edgard Barki8. A shared-channel model for BoP access in the Philippines Markus Dietrich and Jun TibiPart 5: Partnership frameworks for BoP business9. Partnerships for poverty alleviation: Cross-sector and B2B collaboration in BoP markets Marjo Hietapuro and Minna Halme10. Access2innovation: An Innovative BoP network partnership model Jacob RavnPart 6: Inclusive business models as a response to environmental sustainability challenges11. Urban agriculture as a strategy for addressing food insecurity of BoP populationsMaria Alejandra Pineda-Escobar12. The triple leap: Addressing poverty and environmental challenges both at home and abroad Tokutaro Hiramoto and Shusuke WatanabeAbout the authorsIndex
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