Food and experiential marketing : pleasure, wellbeing, and consumption

Author(s)

• Batat, Wided

Bibliographic Information

Food and experiential marketing : pleasure, wellbeing, and consumption

edited by Wided Batat

（Routledge interpretive marketing research series）

Routledge, 2019

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB28581727
• ISBN:
  • 9780815396352
• LCCN: 2018059983
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xx, 248 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.1255
  • DC23 : 664.0068/8
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Direct marketing
  • LCSH : Customer relations
  • LCSH : Food -- Marketing
• Parent Bibliography ID:
  • BA39688044