Consumer expectations : micro foundations and macro impact

Author(s)

• Curtin, Richard T.

Bibliographic Information

Consumer expectations : micro foundations and macro impact

Richard T. Curtin

Cambridge University Press, 2019

• : hardback

Note

Includes bibliographical references (p. 327-340) and index

Details

• NCID: BB28583154
• ISBN:
  • 9781107004696
• LCCN: 2018039109
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: xix, 343p
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Consumer behavior
  • LCSH : Marketing