Technology ventures : from idea to enterprise
Author(s)
Bibliographic Information
Technology ventures : from idea to enterprise
McGraw-Hill, c2019
5th ed
- : pbk
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 467-486) and index
This international student edition is for use outside of the U.S. -- cover
Description and Table of Contents
Description
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
Table of Contents
Part I - Venture Opportunity and Strategy
1) Venture Opportunity and Strategy
2) Opportunities
3) Vision and the Business Model
4) Competitive Strategy
5) Innovation Strategies
Part II - Concept Development and Venture Formation
6) Concept Development and Venture Formation
7) Risk and Return
8) Creativity and Product Developement
9) Marketing and Sales
10) Types of Ventures
Part III - Intellectual Property, Organizations, and Operations
11) Intellectual Property
12) The New Enterprise Organization
13) Acquiring and Organizing Resources
14) Management of Operations
15) Acquisitions and Global Expansion
Part IV - Financing and Leading the Enterprise
16) Financing and Leading the Enterprise
17) The Financial Plan
18) Sources of Capital
19) Deal Presentations and Negotiations
20) Leading Ventures to Success
by "Nielsen BookData"