Technology ventures : from idea to enterprise
著者
書誌事項
Technology ventures : from idea to enterprise
McGraw-Hill, c2019
5th ed
- : pbk
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注記
Includes bibliographical references (p. 467-486) and index
This international student edition is for use outside of the U.S. -- cover
内容説明・目次
内容説明
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
目次
Part I - Venture Opportunity and Strategy
1) Venture Opportunity and Strategy
2) Opportunities
3) Vision and the Business Model
4) Competitive Strategy
5) Innovation Strategies
Part II - Concept Development and Venture Formation
6) Concept Development and Venture Formation
7) Risk and Return
8) Creativity and Product Developement
9) Marketing and Sales
10) Types of Ventures
Part III - Intellectual Property, Organizations, and Operations
11) Intellectual Property
12) The New Enterprise Organization
13) Acquiring and Organizing Resources
14) Management of Operations
15) Acquisitions and Global Expansion
Part IV - Financing and Leading the Enterprise
16) Financing and Leading the Enterprise
17) The Financial Plan
18) Sources of Capital
19) Deal Presentations and Negotiations
20) Leading Ventures to Success
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