Employer branding for the hospitality and tourism industry : finding and keeping talent
著者
書誌事項
Employer branding for the hospitality and tourism industry : finding and keeping talent
Emerald Pub., 2019
1st ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.
With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers.
For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
目次
Chapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry
Chapter 2: Employer Branding - A Historical Perspective
Chapter 3: Sustainability and Employer Branding
Chapter 4: Hospitableness in Human Resources Management
Chapter 5: Pelican Hotels & Resorts' Considerations for the Future
Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel
Chapter 7: Culture influencing Employer Branding
Chapter 8: Developing Employer Branding in Pegasus Hotel
Chapter 9: Great Place to Work (R)
Chapter 10: Human Capital a Reality Check
Chapter 11: SMEs and Finding Well-Educated Candidates
Chapter 12: Employer Branding through Social Media and Websites
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