Integrated marketing communications, strategies, and tactical operations in sports organizations

Author(s)

• Alonso Dos Santos, Manuel

Bibliographic Information

Integrated marketing communications, strategies, and tactical operations in sports organizations

Manuel Alonso Dos Santos

（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）（Premier reference source）

IGI Global, c2019

• : hardcover

Note

Includes bibliographical references and index

Details

• NCID: BB28760941
• ISBN:
  • 9781522576174
• LCCN: 2018031911
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey, Pa.
• Pages/Volumes: xix, 325 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.123
  • DC23 : 796.06/98
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing -- Technological innovations
  • LCSH : Sports administration
• Parent Bibliography ID:
  • BB13752677
  • BA82101750