Integrated marketing communications, strategies, and tactical operations in sports organizations

著者

• Alonso Dos Santos, Manuel

書誌事項

Integrated marketing communications, strategies, and tactical operations in sports organizations

Manuel Alonso Dos Santos

（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）（Premier reference source）

IGI Global, c2019

• : hardcover

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB28760941
• ISBN:
  • 9781522576174
• LCCN: 2018031911
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, Pa.
• ページ数/冊数: xix, 325 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HF5415.123
  • DC23 : 796.06/98
• 件名:
  • LCSH : Communication in marketing
  • LCSH : Marketing -- Technological innovations
  • LCSH : Sports administration
• 親書誌ID:
  • BB13752677
  • BA82101750