The language of cosmetics advertising
Author(s)
Bibliographic Information
The language of cosmetics advertising
（Palgrave pivot）
This Palgrave Pivot imprint is published by Springer Nature, 2016
Available at / 7 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and index
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives -- Backcover
Description and Table of Contents
Description
Table of Contents
by "Nielsen BookData"