Critical marketing : defining the field

Author(s)

• Saren, Michael
• Maclaran, Pauline
• Goulding, Christina
• Elliott, Richard H.
• Shankar, Avi
• Catterall, Miriam

Bibliographic Information

Critical marketing : defining the field

edited by Michael Saren ... [et al.]

Routledge, 2017, c2007

• : hbk

Note

Other editors: Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar, Miriam Catterall

Includes bibliographical references and index

Details

• NCID: BB2879199X
• ISBN:
  • 9781138441194
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiii, 252 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing