The media handbook : a complete guide to advertising media selection, planning, research, and buying

Author(s)

• Katz, Helen E.

Bibliographic Information

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Helen Katz

（Communication series / Jennings Bryant, Dolf Zillmann, general editors）

Routledge, 2019

7th ed

• : pbk
• : hbk

Note

Previous ed.: 2016

Includes index

Details

• NCID: BB28819771
• ISBN:
  • 9781138352643
  • 9781138352636
• LCCN: 2019021237
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 235 p.
• Size: 23 cm
• Classification:
  • LCC : HF5826.5
  • DC23 : 659
• Subject Headings:
  • LCSH : Advertising media planning
  • LCSH : Mass media and business
  • LCSH : Marketing channels
• Parent Bibliography ID:
  • BA89658704