Marketing management

著者

• Kotler, Philip
• Keller, Kevin Lane
• Brady, Mairead
• Goodman, Malcolm
• Hansen, Torben

書誌事項

Marketing management

Philip Kotler ... [et al.]

Pearson Education, 2019

4th ed

注記

Previous ed.: 2016 (3rd ed.)

"4th European edition"

Other authors: Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

"Authorized adaptation from the United States edition, entitled Marketing Management, 15th edition, ... published by Pearson Education, Inc, copyright c2016"--T.p. verso

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB28854386
• ISBN:
  • 9781292248448
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow
• ページ数/冊数: xxxvii, 802 p.
• 大きさ: 29 cm
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing -- Management