Marketing management

Author(s)

• Kotler, Philip
• Keller, Kevin Lane
• Brady, Mairead
• Goodman, Malcolm
• Hansen, Torben

Bibliographic Information

Marketing management

Philip Kotler ... [et al.]

Pearson Education, 2019

4th ed

Note

Previous ed.: 2016 (3rd ed.)

"4th European edition"

Other authors: Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

"Authorized adaptation from the United States edition, entitled Marketing Management, 15th edition, ... published by Pearson Education, Inc, copyright c2016"--T.p. verso

Includes bibliographical references and indexes

Details

• NCID: BB28854386
• ISBN:
  • 9781292248448
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: xxxvii, 802 p.
• Size: 29 cm
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management