CiNii 図書 - Wine tourism destination management and marketing : theory and cases

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Introduction: Wine destination management and marketing: critical success factors PART 1 WINE TOURISTS: Who are they and what do they want from wine destinations? Introduction to Part 1: Richard N.S. Robinson 2 Understanding the wine tourist markets' motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy Aise KyoungJin Kim, University of South Australia, Australia Giacomo Del Chiappa, University of Sassari, Italy Ester Napolitano, University of Cagliari, Italy 3. Wine tourist's perception of winescape in Central Otago, New Zealand Joanna Fountain, Lincoln University, New Zealand Charlotte Thompson, Lincoln University, New Zealand The image of a wine tourist and impact on self-image congruity Marlene Pratt, Griffith University, Australia 5. Seeking the typical characteristics of wine tourists in South Greece Panagiotis Tataridis, Pan-Hellenic Union of Registered Oenologists (PANEPO) Technological Educational Institute of Athens, Greece Kanellakopoulos Christos, Pan-Hellenic Union of Registered Oenologists (PANEPO) Kanellis Anastasios, Pan-Hellenic Union of Registered Oenologists (PANEPO) Gatselos Lazaros, Pan-Hellenic Union of Registered Oenologists (PANEPO) 6. Motivations of wine travellers in rural Northeast Iowa Oksana Grybovych Hafermann, University of Northern Iowa, Samuel V Lankford, California State University, PART 2 WINE DESTINATION MARKETING: New Approaches and Practices Introduction to Part 2: Marianna Sigala & Richard N.S. Robinson 7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece" Christina Bonarou, Hellenic Open University, Greece Paris Tsartas, Harokopio University of Athens, Greece Efthymia Sarantakou, Hellenic Open University, Greece 8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia Marianna Sigala, University of South Australia, Australia 9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape Marianna Sigala, University of South Australia, Australia 10. Effects of the World Heritage Label in Champagne Region Fabrice Thuriot, University of Reims Champagne-Ardenne, France PART 3 DESIGNING EXPERIENCES: Developing and innovating wine destinations Introduction to Part 3: Marianna Sigala 11. Wine and Food Events: experiences and impacts Donald Getz, The University of Calgary, Canada 12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival Jonathan Staggs, University of Queensland, Australia Matt Brenner, University of Queensland, Australia 13. Wine Tourism: balancing core product and service dominant strategies Bonnie Canziani, University of North Carolina Greensboro 14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal Alexandra I. Correia, Polytechnic of Viana do Castelo, Portugal Raquel Cunha, Polytechnic of Viana do Castelo, Portugal Olga Matos, Polytechnic of Viana do Castelo, Portugal Carlos Fernandes, Polytechnic of Viana do Castelo, Portugal 15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences Marianna Sigala, University of South Australia, Australia 16. Developing a destination within a destination: The d'Arenberg Cube, the iconic monument of experiences that synergise wine, tourism and art Marianna Sigala, University of South Australia, Australia Ruth Rentschler, University of South Australia, Australia Georgian wine museum is making a strategic decision Natalia Velikova, Texas Tech University, USA Tatiana Bouzdine-Chameeva, KEDGE Business School 18. How to Design a Wine Museum: Insights from La Cite du Vin in Bordeaux Tatiana Bouzdine-Chameeva KEDGE Business School, France Frederic Ponsignon, KEDGE Business School, France Francois Durrieu, KEDGE Business School, France Jacques-Olivier Pesme, KEDGE Business School, France 19. "OINOXENEIA": A wine tourism event in Aigialeia, Peloponnese Athanasia Charitonidou, Cultural vents Programme Coordinator, Municipal Welfare Business of Aigialeia. Maria Tsoukala, President, Municipal Welfare Business of Aigialeia Sotirios Bolis, Consultant, Project manager, Municipal Welfare Business of Aigialeia PART 4 DESIGNING AND MANAGING WINE ROUTES: packaging and partnerships Introduction to Part 4: Richard N.S. Robinson 20. Life cycle of wine routes: North Portugal's perspective Darko Dimitrovski, University of Kragujevac, University of Tras-os-Montes and Alto Douro (UTAD), Portugal Susana Rachao, INNOVINE & WINE project at UTAD, Portugal Veronika Joukes, University of Tras-os-Montes and Alto Douro (UTAD), Portugal 21. Wine routes and tourism potential in Turkey Sibel Oncel, Anadolu University, Turkey Medet Yolal, Anadolu University, Turkey 22. Wine trails in the Czech Republic Martin PROKES, Mendel University in Brno, Czech Republic 23. Supporting tourists' mobility in wine destinations: the hop-on hop-off bus in Swan Valley, Western Australia Marianna Sigala, University of South Australia, Australia 24. Seeking Differentiation: Queensland Australia's 'Strangebird Wine Trail'. Richard Robinson, The University of Queensland PART 5 DESTINATION PLANNING AND DEVELOPMENT: Collaboration and horizons Introduction to Part 5: Marianna Sigala 25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis McGregor, Arwen, Queensland Wine Industry Association Robinson, R.N.S., The University of Queensland 26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany. Axel Dreyer, University of Applied Sciences, Germany The future of wine tourism in the Okanagan Valley: a Delphi method survey Michael Conlin, Okanagan College, Canada Alan Rice, Okanagan College, Canada 28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements Robert J. Harrington, Washington State University, USA Michael C. Ottenbacher, Kansas State University, USA Byron Marlowe, Washington State University, USA Ulrike Siguda, Heilbronn University, Germany 29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete Maria Alebaki, Agricultural Economics Research Institute (AGRERI), Hellenic Agricultural Organization DIMITRA, Athens, Greece Alex Koutsouris, Agricultural University of Athens, Greece Wine tourism in an emerging destination: the Cote Chalonnaise, Burgundy Joanna Fountain, Lincoln University, New Zealand Laurence Cogan-Marie, Burgundy School of Business, France Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia Jennifer L. Blanck, Burgundy School of Business, France Laurence Cogan-Marie, Burgundy School of Business, France Lara Agnoli, Burgundy School of Business, France Wine Tourism and Regional Economic Development: Of Mimesis and Business Models Donna Sears, Acadia University, Canada Terrance G. Weatherbee, Acadia University, Canada Positioning the Current Development of China's Wine Tourism Destinations: A Netnography Approach Bob Duan, Griffith University, Australia Charles Arcodia, Griffith University, Australia Emily Ma, University of Massachusetts, USA The role of networks, synergies and collective action in the development of wine tourism: The case of 'Wines of Crete' Anna Kyriakaki, University of the Aegean, Greece Nikolaos Trihas, Technological Educational Institute of Crete, Greece Efthymia Sarantakou, Hellenic Open University, Greece Economic impacts of a developing wine tourism industry in Iowa Oksana Grybovych Hafermann, University of Northern Iowa, USA Samuel V Lankford, California State University, USA A vehicle for destination development? The case of the Wolfville Magic Winery Bus Donna Sears, Acadia University, Canada Terrance G. Weatherbee, Acadia University, Canada Metsovo as a wine tourism destination Maria Dimou, Katogi Averoff S.A., Greece Epilogue An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes Richard N.S. Robinson Marianna Sigala

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Wine tourism destination management and marketing : theory and cases

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