Making media work : cultures of management in the entertainment industries
著者
書誌事項
Making media work : cultures of management in the entertainment industries
（Critical cultural communication / general editors, Sarah Banet-Weiser and Kent A. Ono）
New York University Press, 2014
- : pbk
大学図書館所蔵 全1件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
The management and labor culture of the entertainment industry.
In popular culture, management in the media industry is
frequently understood as the work of network executives, studio developers, and
market researchers-"the suits"-who oppose the more productive forces of
creative talent and subject that labor to the inefficiencies and risk aversion
of bureaucratic hierarchies. However, such portrayals belie the reality
of how media management operates as a culture of shifting discourses,
dispositions, and tactics that create meaning, generate value, and shape media
work throughout each moment of production and consumption.
Making Media Work aims to provide a deeper and more nuanced understanding of
management within the entertainment industries. Drawing from work in critical
sociology and cultural studies, the collection theorizes management as a
pervasive, yet flexible set of principlesdrawn upon by a wide range of
practitioners-artists, talent scouts, performers, directors, show runners, and
more-in their ongoing efforts to articulate relationships and bridge
potentially discordant forces within the media industries. The contributors
interrogate managerial labor and identity, shine a light on how management
understands its roles within cultural and creative contexts, and reconfigure
the complex relationship between labor and managerial authority as productive
rather than solely prohibitive. Engaging with primary evidence gathered through
interviews, archives, and trade materials, the essays offer tremendous insight
into how management is understood and performed within media industry contexts.
The volume as a whole traces the changing roles of management both historically
and in the contemporary moment within US and international contexts, and across
a range of media forms, from film and television to video games and social
media.
目次
Introduction: Discourses, Dispositions, Tactics: Reconceiving Management in Critical Media Industry StudiesDerek Johnson, Derek Kompare, and Avi SantoI. 1. Building Theories of Creative Industry Managers: Challenges, Perspectives, and Future DirectionsAmanda D. Lotz 2. Towards a Structuration Theory of Media Intermediaries Timothy Havens 3. Linear Legacies: Managing the Multiplatform Production ProcessJames Bennett and Niki Strange 4. Enterprising Selves: Reality Television and Human Capital Laurie OuelletteII. 5. Record Men: Talent Scouts in the U.S. Recording Industry, 1920-1935Kyle Barnett 6. Recasting the Casting Director: Managed Change, Gendered LaborErin Hill 7. Brazilian Film Management Culture and Partnering with os majors: A Midlevel ApproachCourtney Brannon Donoghue 8. Constructing Social Media's Indie Auteurs: Management of the Celebrity Self in the Case of Felicia DayElizabeth EllcessorIII. 9. "Selling Station Personality": Managing Impending Change in Postwar Radio, 1948-1953Alexander Russo 10. Tweeting on the BBC: Audience and Brand Management via Third Party WebsitesElizabeth Evans 11. Market Research in the Media Industries: On the Strategic Relationship between Client and SupplierJustin Wyatt 12. Listening and Empathizing: Advocating for New Management Logics in Marketing and Corporate CommunicationSam FordBibliographyContributorsIndex
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