High schoolers, meet media literacy : how teachers can bring economics, media, and marketing to life

著者

書誌事項

High schoolers, meet media literacy : how teachers can bring economics, media, and marketing to life

Jim Wasserman

（About the media, marketing, & me series）

Rowman & Littlefield, c2019

  • : pbk

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注記

Glossary: p. 189-193

Bibliography: p. 195

収録内容

  • Marketing and media : the twin pillars of American society
  • Behavioral economics : how we are "nudged" while making our choices
  • Coolness : the super nudge
  • Consumer demographics : seeking media lit's holy grail
  • Journey to the centrics of the earth
  • Teens, the strangers in our strange land
  • Media literacy, relativity, and the art of persuasion
  • Advanced media literacy issues : where there be dragons, and worse, possible angry parent phone calls!
  • Telling the truth

内容説明・目次

内容説明

High school students today are no longer insulated from the vicissitudes of messaging/counter messaging in today's always available, always blaring media (coming into their cars, homes, and ears through ever-more personal devices), including the cross-accusations of "fake news" that leave true seekers of information spinning in circles. Young people are no longer "future consumers," as products they are not even old enough to buy are pitched to them, while groups with political agendas seek to make future voters already on their "team" before they first step into a voting booth. Fortunately, there is now a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.

目次

Preface Chapter 1: Marketing & Media: The Twin Pillars of American Society Chapter 2: Behavioral Economics (How we are "Nudged" While Making our Choices) Chapter 3: Coolness: The Super Nudge Chapter 4: Consumer Demographics (Seeking Media Lit's Holy GRAIL) Chapter 5: Journey to the Centrics of the Earth Chapter 6: Teens, the Strangers in our Strange Land Chapter 7: Media Literacy, Relativity, and the art of Persuasion Chapter 8: Advanced Media Literacy Issues (Where there be dragons, and worse, possible angry parent phone calls!) Chapter 9: Telling the Truth Glossary About the Author Index

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