Analyzing social media networks with NodeXL : insights from a connected world

Author(s)

• Hansen, Derek L.

Bibliographic Information

Analyzing social media networks with NodeXL : insights from a connected world

Derek L. Hansen ... [et al.]

Elsevier, Morgan Kaufmann, c2020

2nd ed

• : pbk

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.

Table of Contents

Part I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social Media: New Technologies of Collaboration 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections Part II. NodeXL Tutorial: Learning by Doing 4. Installation, Orientation, and Layout 5. Labeling and Visual Attributes 6. Calculating and Visualizing Network Metrics 7. Grouping and Filtering 8. Semantic Networks Part III. Social Media Network Analysis Case Studies 9. Email: The Lifeblood of Modern Communication 10. Thread Networks: Mapping Message Boards and Email Lists 11. Twitter: Information Flows, Influencers, and Organic Communities 12. Facebook: Public Pages and Inter-Organizational Networks 13. YouTube: Exploring Video Networks 14. Wiki Networks: Connections of Culture and Collaboration

by "Nielsen BookData"

Details

• NCID: BB28894879
• ISBN:
  • 9780128177563
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xviii, 229 p.
• Size: 28 cm