Subscription marketing : strategies for nurturing customers in a world of churn

Author(s)

• Janzer, Anne H.

Bibliographic Information

Subscription marketing : strategies for nurturing customers in a world of churn

Anne H. Janzer

Cuesta Park Consulting, c2017

2nd ed

Note

"Completely revised and expanded 2nd edition"--On cover

Includes bibliographical references (p. 205-209) and index

Details

• NCID: BB28900836
• ISBN:
  • 9780986406256
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mountain View, CA
• Pages/Volumes: 215 p.
• Size: 22 cm
• Classification:
  • NDC8 : 675
  • NDC9 : 675
• Subject Headings:
  • BSH : マーケティング
  • NDLSH : ダイレクトマーケティング