Capital letters : the economics of academic bookselling

Author(s)

• Hawker, J. M.

Bibliographic Information

Capital letters : the economics of academic bookselling

J.M. Hawker

（Cambridge elements, . Elements in publishing and book culture / edited by Samantha Rayner, Rebecca Lyons）

Cambridge University Press, 2019

• : pbk

Note

Includes bibliographical references (p.[84]-109)

Description and Table of Contents

Description

Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.

Table of Contents

• Introduction
• 1. The developing marketplace
• 2. The shop front - the value of discount
• 3. Remerchandising academic text
• 4. The future.

by "Nielsen BookData"

• NCID: BB2891261X
• ISBN:
  • 9781108717236
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 109 p.
• Size: 18 cm
• Classification:
  • DC23 : 381.45002
• Subject Headings:
  • LCSH : Booksellers and bookselling
  • LCSH : College stores -- Management
• Parent Bibliography ID:
  • BB27097387