Financial dimensions of marketing decisions

Author(s)

• Stewart, David W.

Bibliographic Information

Financial dimensions of marketing decisions

David W. Stewart

（Palgrave studies in marketing, organizations and society）

Palgrave Macmillan, c2019

Note

"This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG ... Cham, Switzerland"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB28918729
• ISBN:
  • 9783030155643
• LCCN: 2019936177
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Cham]
• Pages/Volumes: xvi, 247 p.
• Size: 22 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Business enterprises -- Finance
• Parent Bibliography ID:
  • BB28918707