Qualitative consumer and marketing research : the Asian perspectives and practices

著者

• Krittinee Nuttavuthisit

書誌事項

Qualitative consumer and marketing research : the Asian perspectives and practices

Krittinee Nuttavuthisit

Springer, c2019

注記

"This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd."--T.p. verso

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB28932366
• LCCN: 2019930576
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Singapore]
• ページ数/冊数: viii, 315 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.2
  • DC23 : 658.8/3095
• 件名:
  • LCSH : Marketing research -- Asia
  • LCSH : Consumers -- Research -- Asia
  • LCSH : Qualitative research -- Asia