Strategic brand management : building, measuring, and managing brand equity

Author(s)

• Keller, Kevin Lane
• Swaminathan, Vanitha

Bibliographic Information

Strategic brand management : building, measuring, and managing brand equity

Kevin Lane Keller, Vanitha Swaminathan

Pearson, c2020

5th ed., Global ed

Note

Includes index

Details

• NCID: BB28933733
• ISBN:
  • 9781292314969
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: 621 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Management