Marketing in a digital world

Author(s)

• Rindfleisch, Aric
• Malter, Alan J.

Bibliographic Information

Marketing in a digital world

edited by Aric Rindfleisch, Alan J. Malter

（Review of marketing research / Naresh K. Malhotra, editor, v. 16）

Emerald, 2019

• : print

Note

Includes bibliographical references and index

Details

• NCID: BB28955135
• ISBN:
  • 9781787563407
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xxiii, 217 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.800285
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Technological innovations
  • LCSH : Marketing -- Data processing
• Parent Bibliography ID:
  • BA70452441