R for marketing research and analytics

Author(s)

• Chapman, Chris
• Feit, Elea McDonnell

Bibliographic Information

R for marketing research and analytics

Chris Chapman, Elea McDonnell Feit

（Use R! / series editors, Robert Gentleman, Kurt Hornik, Giovanni Parmigiani）

Springer, c2019

2nd ed

• : pbk

Note

"This Springer imprint is published by the registered company Springer Nature Switzerland AG ... Cham, Switzerland"--T.p. verso

Includes bibliographical references (p. 469-477) and index

Details

• NCID: BB28958858
• ISBN:
  • 9783030143152
• LCCN: 2019932720
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Cham]
• Pages/Volumes: xx, 487 p.
• Size: 24 cm
• Classification:
  • LCC : QA276.45.R3
  • DC23 : 005.133
• Subject Headings:
  • LCSH : R (Computer program language)
  • LCSH : Marketing research -- Statistical methods
• Parent Bibliography ID:
  • BA75251458