Digital marketing strategies for tourism, hospitality, and airline industries
著者
書誌事項
Digital marketing strategies for tourism, hospitality, and airline industries
（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）（Premier reference source）
IGI Global, c2020
- : hardcover
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 221-260) and index
内容説明・目次
内容説明
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world.
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
「Nielsen BookData」 より
