Digital marketing strategies for tourism, hospitality, and airline industries

Author(s)

• Santos, José Duarte
• Silva, Óscar Lima

Bibliographic Information

Digital marketing strategies for tourism, hospitality, and airline industries

José Duarte Santos, Óscar Lima Silva

（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）（Premier reference source）

IGI Global, c2020

• : hardcover

Note

Includes bibliographical references (p. 221-260) and index

Details

• NCID: BB28978447
• ISBN:
  • 9781522597834
• LCCN: 2019009161
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey, PA
• Pages/Volumes: xvi, 267 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• Subject Headings:
  • LCSH : Telemarketing
  • LCSH : Tourism -- Technological innovations
  • LCSH : Hospitality industry -- Technological innovations
  • LCSH : Airlines -- Technological innovations
• Parent Bibliography ID:
  • BB13752677
  • BA82101750