Handbook on customer centricity : strategies for building a customer-centric organization

著者

• Palmatier, Robert W.
• Moorman, Christine
• Lee, Ju-Yeon

書誌事項

Handbook on customer centricity : strategies for building a customer-centric organization

edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee

E. Elgar, c2019

• : cased

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB28990577
• ISBN:
  • 9781788113595
• LCCN: 2019945335
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cheltenham
• ページ数/冊数: xvi, 349 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.812
• 件名:
  • LCSH : Customer relations