Handbook of the economics of marketing

Author(s)

• Dubé, Jean-Pierre H.
• Rossi, Peter E. (Peter Eric)

Bibliographic Information

Handbook of the economics of marketing

edited by Jean-Pierre Dubé, Peter E. Rossi

（Handbooks in economics）

North-Holland, c2019

• v. 1

Note

Includes bibliographical references and index

Details

• NCID: BB29013592
• ISBN:
  • 9780444637598
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam
• Pages/Volumes: xix, 611 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00065123