The small BIG : small changes that spark BIG influence

著者

• Martin, Steve J.
• Goldstein, Noah J.
• Cialdini, Robert B.

書誌事項

The small BIG : small changes that spark BIG influence

Steve Martin, Noah J. Goldstein and Robert B. Cialdini

Profile Books, 2015

• : pbk

タイトル別名

The small b!g : small changes that spark big influence

注記

"First published in Great Britain in 2014"--T. p. verso

Includes index

内容説明・目次

内容説明

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB2908636X
• ISBN:
  • 9781781252758
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 289 p.; 20 cm
• 分類:
  • DC23 : 658.406
• 件名:
  • LCSH : Organizational change
  • LCSH : Change (Psychology)
  • LCSH : Influence (Psychology)
  • LCSH : Persuasion (Psychology)