Nonmarket strategy in business organizations : a global assessment

Author(s)

• Parnell, John A. (John Alan)

Bibliographic Information

Nonmarket strategy in business organizations : a global assessment

John A. Parnell

Springer, c2019

Note

Includes bibliographical references (p. 179-195) and index

Details

• NCID: BB29089255
• ISBN:
  • 9783319932415
• LCCN: 2018947501
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xvii, 205 p.
• Size: 25 cm
• Classification:
  • LCC : HD30.28
  • DC23 : 658.4/012
• Subject Headings:
  • LCSH : Business
  • LCSH : Strategic planning
  • LCSH : Organizational effectiveness
  • LCSH : Business enterprises
  • LCSH : Management science
  • LCSH : Leadership
  • LCSH : Globalization
  • LCSH : Market research