Macro-social marketing insights : systems thinking for wicked problems
著者
書誌事項
Macro-social marketing insights : systems thinking for wicked problems
（Routledge interpretive marketing research series）
Routledge, 2020
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Not Required for Text Type.
目次
List of Figures
List of Tables
1. Macro-Social Marketing Overview
Ann-Marie Kennedy
2. Systems and Macro-social marketing: Researching Wicked Problems
Ben Wooliscroft
3. Macro social marketing as a tool to increase the share of renewable energy in developing island nations
Sommer Kapitan
4. Using the Socio-Ecological Model as an Holistic Approach to Behavioural Change
Ekant Veer, Maja Golf-Papez, and Kseniia Zahrai
5. The power of 'talk': Frames and narratives in macro-social marketing
Joya A. Kemper and Paul W. Ballantine
6. Macro-level Interventions in Systems of Wicked Consumption
Davide C. Orazi, Matthias Koch, and Srishti Varma
7. Macro-Social Marketing and the Complexity of Value Co-Creation
Christine Domegan and Patricia McHugh
8. Social Marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis.
Jeff French
9. Co-Creating Social Change Using Human Centered Design
Anne Hamby, Meghan Pierce, and Kim Daniloski
10. Collaborative Systems Thinking for Social Change
Josephine Previte and Liam Pomfret
11. Ethical Dimensions of Social Marketing and Social Change
Lynne Eagle, Stephan Dahl and David Low
12. Social Engineering and Social Marketing
Natalia Szablewska and Krzysztof Kubacki
13. Warmth rationing as a macro-social problem: The application of the chrematistics framework
Djavlonbek Kadirov
List of Contributors
Index
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