Successful event management : a practical handbook

著者

• Shone, Anton
• Parry, Bryn

書誌事項

Successful event management : a practical handbook

Anton Shone and Bryn Parry

Cengage, c2019

5th ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.

目次

PART ONE: THE EVENTS BUSINESS 1 An introduction to events 2 The market demand for events 3 The events business: supply and suppliers 4 Events in context PART TWO: MANAGING EVENTS 5 Making a start and planning the event 6 Financial management and the budget 7 Event logistics and supplies 8 Marketing and public relations for events 9 Risk management and legalities 10 Event project management and set-up issues 11 The organisation manager and the team: during the event 12 Close-down, evaluation and legacies

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB29114512
• ISBN:
  • 9781473759114
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Andover
• ページ数/冊数: xv, 314 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 394.2068
• 件名:
  • LCSH : Special events -- Management