Successful event management : a practical handbook
Author(s)
Bibliographic Information
Successful event management : a practical handbook
Cengage, c2019
5th ed
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.
Table of Contents
PART ONE: THE EVENTS BUSINESS
1 An introduction to events
2 The market demand for events
3 The events business: supply and suppliers
4 Events in context
PART TWO: MANAGING EVENTS
5 Making a start and planning the event
6 Financial management and the budget
7 Event logistics and supplies
8 Marketing and public relations for events
9 Risk management and legalities
10 Event project management and set-up issues
11 The organisation manager and the team: during the event
12 Close-down, evaluation and legacies
by "Nielsen BookData"