Effective data visualization : the right chart for the right data

書誌事項

Effective data visualization : the right chart for the right data

Stephanie D.H. Evergreen

SAGE, c2020

2nd ed

  • : pbk

大学図書館所蔵 件 / 6

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

NOW IN FULL COLOR! Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate their data findings. This comprehensive how-to guide functions as a set of blueprints-supported by both research and the author's extensive experience with clients in industries all over the world-for conveying data in an impactful way. Delivered in Evergreen's humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for building the chosen graph in Excel. Now in full color with new examples throughout, the Second Edition includes a revamped chapter on qualitative data, nine new quantitative graph types, new shortcuts in Excel, and an entirely new chapter on Sharing Your Data With the World, which provides advice on using dashboards. New from Stephanie Evergreen! The Data Visualization Sketchbook provides advice on getting started with sketching and offers tips, guidance, and completed sample sketches for a number of reporting formats. Bundle Effective Data Visualization, 2e, and The Data Visualization Sketchbook, using ISBN 978-1-5443-7178-8!

目次

PREFACE ACKNOWLEDGMENTS ABOUT THE AUTHOR Chapter 1. Our Backbone: Why We Visualize Why We Visualize When Visualization Is Harmful Which Chart Type Is Best? Tell a Story With Data How to Use This Book Exercises Resources References Chapter 2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability What Stories Can Be Told With a Single Number? How Can I Visualize a Single Number? How Can I Show Measures of Variability? Exercises Resources References Chapter 3. How Two or More Numbers Are Alike or Different: Visualizing Comparisons What Stories Can Be Told About How Two or More Numbers Are Alike or Different? How Can I Visualize How Two or More Numbers Are Alike or Different? Exercises Resources References Chapter 4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance What Stories Can Be Told About How We Are Better or Worse Than a Benchmark? How Can I Visualize How We Are Better or Worse Than a Benchmark? Exercises Resources References Chapter 5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More What Stories Can Be Told About What the Survey Says? How Can I Visualize What the Survey Says? Ranking Branching Visualizing Not Applicable or Missing Data Exercises Resources References Chapter 6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart What Stories Can Be Told When There Are Parts of a Whole? How Can I Visualize the Parts of a Whole? Exercises Resources References Chapter 7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression What Stories Can Be Told About How This Thing Changes When That Thing Does? How Can I Visualize How This Thing Changes When That Thing Does? Exercises Resources References Chapter 8. When the Words Have the Meaning: Visualizing Qualitative Data What Stories Can Be Told When the Words Have the Meaning? How Can I Visualize When the Words Have the Meaning? Pure Qualitative: Highlight a Word Pure Qualitative: Thematic Analysis Some Quantification: Highlight a Word Some Quantification: Thematic Analysis Exercises Resources References Chapter 9. How Things Changed Over Time: Depicting Trends What Stories Can Be Told About How Things Changed Over Time? How Can I Visualize How Things Changed Over Time? Exercises Resources References Chapter 10. Reporting Out: Sharing Your Data With the World Static Visuals Interactive Dashboards Exercises Resources References Chapter 11. It's About More Than the Buttons Dot Plots Generate Healthcare Pioneers Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500 Diverging Stacked Bars Make for Community Leaders in the Midwest Icons Support Informed Policymaking Building a Culture of Effective Data Visualization Exercises Resources References INDEX

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