Understanding attitudes and predicting social behavior
Author(s)
Bibliographic Information
Understanding attitudes and predicting social behavior
Prentice-Hall, 2002, c1980
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Note
"Transferred to digital print on demand, 2002"--T.p. verso
Includes bibliographical references and indexes
Description and Table of Contents
Description
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
by "Nielsen BookData"