Research methods for business students
著者
書誌事項
Research methods for business students
Pearson, 2019
8th ed
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
From the first steps into your research to the successful completion of your project report, this textbook is the ultimate guide for students in Business and Management. Research Methods for Business Students, 8th edition by Saunders, Lewis, and Thornhill, is the definitive textbook for students conducting a research-led project or dissertation.
This market-leading text has sold over 400.000 copies so far and provides excellent coverage on the entire process. From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this latest edition is structured to guide you through the whole methodology, answering key questions such as:
How do I choose my topic and design the research?
How do I collect and analyse my data?
When and what do I need to write?
With the 8th edition, you will discover, among others:
Chapters fully updated, incorporating visual methods throughout the text, along with detailed insights on the methodology of drafting your critical literature review.
Successful methods of observation research, collecting data using diaries, online survey tools, audio recordings, and visual images.
Ways to prepare and present an academic poster.
New cases that use up-to-date scenarios at the end of each chapter.
Boxed examples of research methods in the news.
A glossary of clear definitions for over 700 research-related terms.
Practical guidance and opportunities to check your learning and self-reflect, enabling you to progress your own research.
Teach-yourself guides to research software practice data sets.
This comprehensive textbook offers a thorough analysis of the research design and process from a technical and methodological point of view, guiding you through the ways and techniques to successfully complete and present your work.
This edition is also available in Revel.
Revel is Pearson's newest way of delivering respected content. Fully digital and highly engaging, Revel replaces the textbook and gives you everything you need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables you to read, practice, and study in one continuous experience - for less than the cost of a traditional textbook.
Pearson, the world's learning company.
目次
Brief Contents
Business and management research, reflective diaries and the purpose of this book
Choosing a research topic and developing your research proposal
Critically reviewing the literature
Understanding research philosophy and approaches to theory development
Formulating the research design
Negotiating access and research ethics
Selecting samples
Utilising secondary data
Collecting data through observation
Collecting primary data using research interviews and research diaries
Collecting primary data using questionnaires
Analysing data quantitatively
Analysing data qualitatively
Writing and presenting your project report
Bibliography
Glossary
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