Language, space and cultural play : theorizing affect in the semiotic landscape
Author(s)
Bibliographic Information
Language, space and cultural play : theorizing affect in the semiotic landscape
Cambridge University Press, 2020 [i.e.2019]
- : hbk
- Other Title
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Language, space and cultural play : theorising affect in the semiotic landscape
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Note
includes bibliographical references(p.187-204) and index
Description and Table of Contents
Description
This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum.
Table of Contents
- List of figures
- 1. Introduction
- 2. Theorising affect in the semiotic landscape
- 3. Kawaii in the semiotic landscape
- 4. Reverencing the landscape
- 5. Romancing the landscape
- 6. 'Friendly places'
- 7. The affective regime of luxury and exclusivity
- 8. Affecting the digital landscape
- 9. Conclusion.
by "Nielsen BookData"
