Contemporary international business in the Asia-Pacific region
著者
書誌事項
Contemporary international business in the Asia-Pacific region
Cambridge University Press, 2019
- : pbk
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
The increasing dominance of the Asia-Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia-Pacific Region is an essential resource for students of business and management.
目次
- Part I. Core Concepts: 1. Foundations of international business in the Asia-Pacific region
- 2. Drivers and challenges of internationalising firms
- 3. Economics and the role of regional integration
- 4. Culture, ethics and corporate governance
- 5. International investment
- Part II. Dynamics of International Business in the Asia-Pacific Region: 6. Emerging economies
- 7. Market entry and development strategies
- 8. International business research
- Part III. Functional Issues: 9. Foreign currency and international financial management
- 10. International marketing
- 11. International sourcing and production
- 12. Managing managers in an Asia-Pacific environment
- 13. Ongoing challenges for international business in the Asia
- Appendix: IB skill builders.
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