Nordic consumer culture : state, market and consumers

著者

    • Askegaard, Søren
    • Östberg, Jacob

書誌事項

Nordic consumer culture : state, market and consumers

Søren Askegaard, Jacob Östberg, editors

Palgrave Macmillan, c2019

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge,' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

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詳細情報

  • NII書誌ID(NCID)
    BB29258454
  • ISBN
    • 9783030049324
  • LCCN
    2018968446
  • 出版国コード
    sz
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Cham
  • ページ数/冊数
    xix, 332 p.
  • 大きさ
    22 cm
  • 分類
  • 件名
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