The discursive power of memes in digital culture : ideology, semiotics, and intertextuality
Author(s)
Bibliographic Information
The discursive power of memes in digital culture : ideology, semiotics, and intertextuality
（Routledge studies in new media and cyberculture, 45）
Routledge, 2019
- : hbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book's argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.
Table of Contents
Preface/Foreword 1. Dawkins Revisited: A Brief History of the Term Meme and its Function 2. The Discursive Power of Memes in Digital Culture 3. Memes as Genre 4. Political Memes 5. Commercially-Motivated Strategic Messaging and Internet Memes 6. Audience 7. Identity 8. Internet Memes as a Form of...Art? Postface/Afterword
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