Negative political advertising : coming of age

書誌事項

Negative political advertising : coming of age

Karen S. Johnson-Cartee, Gary A. Copeland

(Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant)

Routledge, 2016, c2010

  • : pbk

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注記

Includes bibliographical references (p. 285-303) and indexes

内容説明・目次

内容説明

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

目次

Contents: Part I:Introduction. Negative Political Advertising: History, Research, and Analysis. Part II:Analysis of Negative Political Advertising. Substance: The What in Negative Political Advertising. Negative Political Advertising Thematic Designs. Style: The How of Negative Political Advertising. Negative Ads: Sponsor and Channel. Part III:Negative Political Advertising and Society. Combating Negative Ads. Law and Ethics. Effects on Society: An Unexplored Area.

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関連文献: 1件中  1-1を表示

  • Communication

    a series of volumes edited by Dolf Zillmann and Jennings Bryant

    Lawrence Erlbaum Associates

詳細情報

  • NII書誌ID(NCID)
    BB29295246
  • ISBN
    • 9781138976870
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York
  • ページ数/冊数
    xiii, 316 p.
  • 大きさ
    23 cm
  • 分類
  • 件名
  • 親書誌ID
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