Modeling dynamic relations among marketing and performance metrics

Author(s)

• Pauwels, Koen H.

Bibliographic Information

Modeling dynamic relations among marketing and performance metrics

Koen H. Pauwels

（Foundations and trends [R] in marketing, 11:4）

now Publishers, c2018

Note

Includes bibliographical references (p. 75-90)

• NCID: BB29341988
• ISBN:
  • 9781680834901
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 90 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA89398589