CiNii 図書 - The business models handbook : templates, theory and case studies

Enhance your business and marketing planning and overcome common challenges, with this collection of the most valuable and reliable business frameworks and models. Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more. Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

Chapter - 01: Introduction - An overview of business and marketing models
Chapter - 02: The 4Ps - How to design your marketing mix
Chapter - 03: ADL matrix - Strengthening a product portfolio or strategic business units
Chapter - 04: AIDA - A business model for improving marketing communications
Chapter - 05: Ansoff matrix - How to grow your company
Chapter - 06: Benchmarking - Setting targets for business and marketing KPIs
Chapter - 07: Blue ocean strategy - Kick-starting innovation and new product development
Chapter - 08: Boston Consulting Group (BCG) matrix - Planning a product portfolio or multiple strategic business units
Chapter - 09: Brand audit - Improving the strength of a brand
Chapter - 10: Competitive intelligence - Assessing market strengths and weaknesses
Chapter - 11: Conjoint analysis - Assessing optimum pricing and the value of component parts
Chapter - 12: Customer journey maps - Assessing the current performance of marketing and sales processes
Chapter - 13: Customer lifetime value - Estimating customer spend over their lifetime with the company
Chapter - 14: Customer value proposition - Creating a compelling purchase motive
Chapter - 15: Diffusion of innovation - Launching new products and services
Chapter - 16: Directional policy matrix - How to prioritize segments or new ideas
Chapter - 17: Disruptive innovation model - Identifying unique ways of beating the competition
Chapter - 18: Edward de Bono's six thinking hats - Brainstorming problems and generating new ideas
Chapter - 19: EFQM excellence model - Improving an organization's quality and performance
Chapter - 20: Four corners - Analysing competitor strategies
Chapter - 21: Gap analysis - Improving areas of weakness in a company
Chapter - 22: Greiner's growth model - Recognition and transition through different phases of company growth
Chapter - 23: Kano model - Identifying purchase motivations
Chapter - 24: Kotler's five product levels - Adding value to a product or service
Chapter - 25: Market sizing - Assessing the size and value of a served or potential market
Chapter - 26: Maslow's hierarchy - Differentiating market positioning
Chapter - 27: McKinsey 7S - A company 'health check' audit tool
Chapter - 28: Mintzberg's 5Ps for strategy - Devising a competitive strategy
Chapter - 29: MOSAIC - Setting objectives for current and potential opportunities and how to reach them
Chapter - 30: Net Promoter Score (R) - A tool for driving customer excellence
Chapter - 31: New product pricing (Gabor-Granger and van Westendorp) - Pricing new products
Chapter - 32: Personas - Improving the focus of marketing messages
Chapter - 33: PEST - Assessing four major macro factors that shape a company's future
Chapter - 34: Porter's five forces - Assessing five economic factors for competitive intensity
Chapter - 35: Porter's generic strategies - Pinpointing the strongest competitive position
Chapter - 36: Price elasticity - Outlining opportunities for raising or lowering prices
Chapter - 37: Price quality strategy - Guiding a company's pricing strategy
Chapter - 38: Product life cycle - Determining a long-term product strategy
Chapter - 39: Product service positioning matrix - Positioning products according to quality and service value
Chapter - 40: Segmentation - Using customer groups to gain competitive advantage
Chapter - 41: Service profit chain - Connecting employee satisfaction and performance with company profits
Chapter - 42: SERVQUAL - Aligning customer expectations and company performance
Chapter - 43: SIMALTO - Identifying the customer value placed on product or service improvements
Chapter - 44: Stage gate new product development - Planning the development and launch of new products and services
Chapter - 45: SWOT analysis - Analysing growth opportunities at product, team or business level
Chapter - 46: System 1 and System 2 thinking - Identifying the emotional forces that drive decisions
Chapter - 47: USP - Pinpointing the unique selling point of a product or service
Chapter - 48: Value-based marketing - Adding value to products and services to improve profitability
Chapter - 49: Value chain - Identifying product or service value during the manufacturing process
Chapter - 50: Value equivalence line - Managing price and product benefits in a business strategy
Chapter - 51: Value net - How to benefit from competitor collaboration

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The business models handbook : templates, theory and case studies

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